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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

Ray Kroc

Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC

Important Place Right Success Time
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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