“Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.”

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Most people don’t find their creativity. There are more unsung geniuses that don’t even know they have great talent.

Cell phones, mobile e-mail, and all the other cool and slick gadgets can cause massive losses in our creative output and overall productivity.

If you have kids who are struggling with dyslexia, the greatest gift you can give them is the sense that nothing is unattainable. With dyslexia comes a very great gift, which is the way that your mind can think creatively.

Personally, I rather think that if you’re not creative you’ve got a problem on your hands. If you are creative you’ve got a double problem.

Put your own twist to it. That’s how you say relevant. Or things get old and boring.

Creativity is the key for any child with dyslexia, or for anyone for that matter. Then you can think outside of the box. Teach them anything is attainable. Let them run with what you see is whatever they need to run with.

Creativity has a lot to do with the main idea. Inspiration is what comes when you are dealing with the idea. But inspiration won’t invite what’s not there to begin with.

Creativity has much to do with experience, observation and imagination, and if any one of those key elements is missing, it doesn’t work.