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There’s a lot more future in hamburgers than in baseball.

Ray Kroc

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC

Believe Failure Hard Impossible Inspirational Motivational Yourself
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself

There’s a lot more future in hamburgers than in baseball.

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There’s a lot more future in hamburgers than in baseball.

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