McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCNothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
More Ray Kroc Quotes
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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We need god to prosper those without him will not.
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All money means to me is a pride in accomplishment.
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When you’re green, your growing. When you’re ripe, you rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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The first dollar is the most you will get if you don’t love what you are doing.
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The organization cannot trust the individual; the individual must trust the organization.
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To be successful, you must be daring, be first and be different.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC