It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROCNothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
More Ray Kroc Quotes
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Mankind will discover objects in space sent to us by the watchers.
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You’re only as good as the people you hire.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Look after the customer and the business will take care of itself.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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The third big war will begin when the big city is burning.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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If you have time to lean, you have time to clean.
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We need god to prosper those without him will not.
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Adversity can strengthen you if you have the will to grind it out.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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In my experience, good executives don’t make mistakes.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC