It is no achievement to walk a tightrope laid flat on the floor.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
More Ray Kroc Quotes
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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We have an obligation to give something back to the community that gives so much to us.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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All money means to me is a pride in accomplishment.
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You’re only as good as the people you hire.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Mankind will discover objects in space sent to us by the watchers.
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We need god to prosper those without him will not.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Tomorrow at sunrise I shall no longer be here.
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The third big war will begin when the big city is burning.
RAY KROC