“Serving our end users is at the heart of what we do and remains our number one priority.”

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact.

As a precaution, we’re making machines extremely heavy with very tiny legs.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

It’s quite complicated and sounds circular, but we’ve worked out a way of calculate a Web site’s importance.

Don’t be evil- apparently people like it better than “Be good”.

Optimism is important. You have to be a little silly about the goals you are going to set. You should try to do things that most people would not do.

People are starving in the world, not because we don’t have enough food, but because we’re not organized. And computers are part of that.

Do what you really want to do. Don’t play their game! Don’t do what they want. Find your own way.

You can’t win on innovation unless you have a way to communicate it to customers.

Simply put: we don’t build services to make money; we make money to build better services.

We don’t just build on successes, we also build on failures.

Failure is often the line of least persistence.

Nothing is easy, but who wants nothing?

You only have to believe that you can succeed, that you can be whatever your heart desires, be willing to work for it, and you can have it.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.