Design is not just what it looks like and feels like. Design is how it works.
STEVE JOBSMost people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
More Steve Jobs Quotes
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Deciding what not to do is as important as deciding what to do.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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If you’re afraid of failing you won’t get very far.
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Intuition is a very powerful thing, more powerful than intellect.
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To go forward you have to leave something behind.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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Do not try to do everything. Do one thing well.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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We have always been shameless about stealing great ideas.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Focusing is about saying No.
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Without passion, any rational person would give up!
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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