…high end does not necessarily equal high price. It’s a matter of attitude.
TOM PETERSCelebrate what you want to see more of.
More Tom Peters Quotes
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You can’t live life without an eraser.
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Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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Celebrate what you want to see more of.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
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How do you achieve excellence?…Stop doing non-excellent stuff!
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Bold botches are to be cherished.
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We cannot innovate without opening the door to havoc.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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You can only improve what you measure.
TOM PETERS






