David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSYou are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
More Tom Peters Quotes
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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What gets measured gets done.
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
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You are your projects!
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If you love your company and love what you do, you will serve your customers better-period!
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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If a window of opportunity appears, don’t pull down the shade.
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Authority never matches responsibility. That’s one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority.
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You can’t think your way out of a box; you’ve got to act.
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Hire disrespectful people.
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Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
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Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS