Formula for success: under promise and over deliver.
TOM PETERSHow do you achieve excellence?…Stop doing non-excellent stuff!
More Tom Peters Quotes
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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Progress is mostly the product of rogues.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Hire disrespectful people.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
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Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
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The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS






