As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSAs a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSExcellence is not an aspiration. Excellence is what you do in the next five minutes.
TOM PETERSAuthority never matches responsibility. That’s one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority.
TOM PETERSHave you set high standards in the past that make it clear what level of performance you demand?
TOM PETERSThe dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERSThe top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERSSuccess requires a persistent misreading of the odds.
TOM PETERSThe idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERSLearning is a matter of intensity not elapsed time.
TOM PETERSIf your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
TOM PETERSThe difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
TOM PETERSLeaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERSI believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
TOM PETERSEffective listening is a professional achievement-achieved only through hard work.
TOM PETERSI think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
TOM PETERSWhat is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS