Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERSI believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
More Tom Peters Quotes
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
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Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
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Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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Success requires a persistent misreading of the odds.
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If a window of opportunity appears, don’t pull down the shade.
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Leaders understand the ultimate power of relationships.
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You are your projects!
TOM PETERS