Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Nobody wants to buy sour milk.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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A great product isn’t just a collection of features. It’s how it all works together.
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There’s something very dangerous happening in states across the country.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK