Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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What makes Siri cool is she has a personality.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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It is possible to be aware of God at all times.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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People are running huge enterprises off of hacking and stealing data.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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From our point of view it’s important that Apple not be the developer for the world.
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I love museums. But I don’t want to live in one.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Android dominates the mobile malware market.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK