I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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What makes Siri cool is she has a personality.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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There’s something very dangerous happening in states across the country.
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Certainly some things that are very good can sometimes be used in a bad way.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK