No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Price is rarely the most important thing. A cheap product might sell some units.
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In the long arc of time, you are only relevant if customers love you.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Apple is this great American company that could have only happened here.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I just want to build great products.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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People are running huge enterprises off of hacking and stealing data.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK