Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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No one should have a key that turns a billion locks. It shouldn’t exist.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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An acorn would never brag about giving shade.
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Our message, to people around the country and around the world, is this: Apple is open.
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Let your joy be in your journey, not in some distant goal.
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People are running huge enterprises off of hacking and stealing data.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK