Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Excellence has become a habit.
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A great product isn’t just a collection of features. It’s how it all works together.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Apple Pay is forever changing the way we pay for things.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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The government should always be the one defending civil liberties.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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It is possible to be aware of God at all times.
TIM COOK






