Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKWhat makes Siri cool is she has a personality.
More Tim Cook Quotes
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I love museums. But I don’t want to live in one.
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There’s something very dangerous happening in states across the country.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Let your joy be in your journey, not in some distant goal.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I just want to build great products.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK