The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
More Tim Cook Quotes
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Certainly some things that are very good can sometimes be used in a bad way.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I love museums. But I don’t want to live in one.
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Nobody wants to buy sour milk.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I am driven by great work and seeing people do incredible things and having a part in that.
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In the long arc of time, you are only relevant if customers love you.
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I just want to build great products.
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What makes Siri cool is she has a personality.
TIM COOK






