My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Discrimination, in all its forms, is bad for business.
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I just want to build great products.
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The government should always be the one defending civil liberties.
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Apple Pay is forever changing the way we pay for things.
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Price is rarely the most important thing. A cheap product might sell some units.
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There’s something very dangerous happening in states across the country.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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An acorn would never brag about giving shade.
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Apple is this great American company that could have only happened here.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You are more powerful than you think.
TIM COOK






