Excellence has become a habit.
TIM COOKYou want to be the pebble in the pond that creates the ripples for change.
More Tim Cook Quotes
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Apple Pay is forever changing the way we pay for things.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Discrimination, in all its forms, is bad for business.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Our message, to people around the country and around the world, is this: Apple is open.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Certainly some things that are very good can sometimes be used in a bad way.
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I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK