Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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An acorn would never brag about giving shade.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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The government should always be the one defending civil liberties.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Excellence has become a habit.
TIM COOK