We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I don’t think Apple has to own a content business.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You want to be the pebble in the pond that creates the ripples for change.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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People are running huge enterprises off of hacking and stealing data.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Apple is this great American company that could have only happened here.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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