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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Tim Cook

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK

Decide Go Month Relationship Several Sue Work
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK

Allow Dozen Introduce Legislation More People Person State Think Wave
Nobody wants to buy sour milk.
TIM COOK

Buy Milk Nobody Sour Want
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK

Critical Everything Execution Glenties Intuition Meaningless Preparation Virtually
Apple is this great American company that could have only happened here.
TIM COOK

Apple Bret Company Country Happen Have Only
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK

Besides Better Found Lot Motive Profit Reason Thing Want World
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK

Arenal Life Need Sideline Want World
From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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