We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t think Apple has to own a content business.
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We make the best phone, we don’t make the most phones.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Certainly some things that are very good can sometimes be used in a bad way.
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The longer the meeting, the less is accomplished.
TIM COOK