I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I love museums. But I don’t want to live in one.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Excellence has become a habit.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK