I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Price is rarely the most important thing. A cheap product might sell some units.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Our message, to people around the country and around the world, is this: Apple is open.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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America is always stronger when we do things together.
TIM COOK