I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
More Tim Cook Quotes
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple is this great American company that could have only happened here.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK






