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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

Tim Cook

Excellence has become a habit.
TIM COOK

Become Excellence Habit
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online
Nobody wants to buy sour milk.
TIM COOK

Buy Milk Nobody Sour Want
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want
You can only do so many things great, and you should cast aside everything else.
TIM COOK

Aside Else Everything Great Many Only Thing
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK

Anyone Apple CEO Comfort Hear Own Privacy Someone Struggle Term Trade
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK

Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
You are more powerful than you think.
TIM COOK

Energy More Positive Powerful Think
From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul

I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

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