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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

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Business Country Fame Kingdom Strategy War

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Appear weak when you are strong, and strong when you are weak.
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The worst calamities that befall an army arise from hesitation.
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Attack is the secret of defense; defense is the planning of an attack.
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The opportunity of defeating the enemy is provided by the enemy himself.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Invincibility lies in the defence; the possibility of victory in the attack.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Disorder came from order, fear came from courage, weakness came from strength.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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If he sends reinforcements everywhere, he will everywhere be weak.
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