Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZUAppear weak when you are strong, and strong when you are weak.
More Sun Tzu Quotes
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Know yourself and you will win all battles
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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If there is disturbance in the camp, the general’s authority is weak.
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Every battle is won before it’s ever fought.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Be where your enemy is not.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Who wishes to fight must first count the cost
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Never venture, never win!
SUN TZU