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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.

Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU

Follow Love Men Respect Son Treat Valley
One may know how to conquer without being able to do it.
SUN TZU

Conquer Inspirational Life Success
The supreme art of war is to subdue the enemy without fighting.
SUN TZU

Art Enemy Fight Strategy Victory War
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
SUN TZU

Attack Business Enemy Fight Strategy War
Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
SUN TZU

Business Himself Principle Reveal Strategy War
Be where your enemy is not.
SUN TZU

Enemy One Liner Strategy War
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Conquer Enemy Strategy War
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War
Attack is the secret of defense; defense is the planning of an attack.
SUN TZU

Atatch Business Planning Secret Strategy War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
SUN TZU

Enemy Relax Settle Strategy Strave Victory War

Begin by seizing something which your opponent holds dear; then he will be amenable to your will.

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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.

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More Sun Tzu Quotes