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Who wishes to fight must first count the cost

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Business Cost Deep Fight Strategy War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
In the midst of chaos, there is also opportunity.
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Business Inspirational One Liner Opportunity Strategy
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Business Defeat Enemy Excellence Strategy War
Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Business Nature Soldier Strategy Victory War
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Battle Enemy Fight Strategy Victory Win
If you wait by the river long enough, the bodies of your enemies will float by.
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Body Enemy Float River Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Enemy Friendship Learning Lesson Love War
Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Break Enemy Excellence Fight Politics Resistance Success War
You have to believe in yourself.
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Be Yourself Believe Confidence Inspirational Success
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Ghost Knowledge People Philosophy Spirit War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Battle Business Conquer Enemy Strategy War
Plan for what it is difficult while it is easy, do what is great while it is small.
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Business Inspirational Planning Preparation Strategy
Invincibility lies in the defence; the possibility of victory in the attack.
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Attack Business Defence Strategy Victory War
There is no instance of a nation benefitting from prolonged warfare.
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Benefit Nation War

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