In the midst of chaos, there is also opportunity.
SUN TZUAlways mystify, mislead, and surprise the enemy if possible.
More Sun Tzu Quotes
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Never venture, never win!
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Know yourself and you will win all battles
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Thus the expert in battle moves the enemy, and is not moved by him.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Every battle is won before it’s ever fought.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Attack him where he is unprepared, appear where you are not expected.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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He will win who knows when to fight and when not to fight
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Build your opponent a golden bridge to retreat across.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU