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Always mystify, mislead, and surprise the enemy if possible.

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Business Enemy Mislead Strategy Surprise War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
SUN TZU

Earth Enemy Heaven Strategy Victory Yourself
When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZU

Battle Inspirational Life Strategy Success War
The greatest victory is that which requires no battle.
SUN TZU

Battle Business Greatness One Liner Requirement Success Victory
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
SUN TZU

Enemy Relax Settle Strategy Strave Victory War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
One may know how to conquer without being able to do it.
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Conquer Inspirational Life Success
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Army Business Desperate Leaving Strategy Surround War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Business Defeat Enemy Strategy Victory War
Who does not know the evils of war cannot appreciate its benefits.
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Appreciate Benefit Business Evil Strategy War
Wheels of justice gind slow but grind fine.
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Business Justice One Liner Strategy War
To know your Enemy, you must become your Enemy.
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Deep Enemy One Liner War
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Business Defense Enemy Offense Strategy War
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Battle Business Conquer Enemy Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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Enemy Friendship Learning Lesson Love War
Appear weak when you are strong, and strong when you are weak.
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Appeaarance Deception Inspirational Life Strong Weakness
To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Business Defeat Enemy Opportunity Strategy War

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