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Always mystify, mislead, and surprise the enemy if possible.

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Business Enemy Mislead Strategy Surprise War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Every battle is won before it’s ever fought.
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Battle Business Fight Strategy Success War
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Army Business Desperate Leaving Strategy Surround War
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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Business Decesion Energy Release Strategy War
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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Business Confuse Enemy Secret Strategy War
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
SUN TZU

Combination Hear Inspirational Melody Music Success
Great results, can be achieved with small forces.
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Achievement Business Inspirational Result Strategy War
Who wishes to fight must first count the cost
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Business Cost Deep Fight Strategy War
If you wait by the river long enough, the bodies of your enemies will float by.
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Body Enemy Float River Strategy War
The greatest victory is that which requires no battle.
SUN TZU

Battle Business Greatness One Liner Requirement Success Victory
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Business Defeat Secret Strategy Victory War
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU

Follow Love Men Respect Son Treat Valley
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Brave Business Man Opponent Strategy War
Plan for what it is difficult while it is easy, do what is great while it is small.
SUN TZU

Business Inspirational Planning Preparation Strategy
So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness

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