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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.

Sun Tzu

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
If he sends reinforcements everywhere, he will everywhere be weak.
SUN TZU

Battle Business Strategy War Weakness
Rewards for good service should not be deferred a single day.
SUN TZU

Business Goodness Service Strategy War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
If there is disturbance in the camp, the general’s authority is weak.
SUN TZU

Authority Business Disturb Strategy War Weakness
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
SUN TZU

Army Business Desperate Leaving Strategy Surround War
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Plan for what it is difficult while it is easy, do what is great while it is small.
SUN TZU

Business Inspirational Planning Preparation Strategy
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU

Business Confuse Enemy Secret Strategy War
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU

Battle Business Opponent Strategy War

The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.

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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.

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Popular Authors

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