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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.

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Attack Business Enemy Fight Strategy War

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All warfare is based on deception.
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The supreme art of war is to subdue the enemy without fighting.
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Always mystify, mislead, and surprise the enemy if possible.
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Ponder and deliberate before you make a move.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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The greatest victory is that which requires no battle.
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He will win who knows when to fight and when not to fight
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In the midst of chaos, there is also opportunity.
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To know your Enemy, you must become your Enemy.
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Thus the expert in battle moves the enemy, and is not moved by him.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Be where your enemy is not.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
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Pretend inferiority and encourage his arrogance.
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