Be where your enemy is not.
SUN TZUInvincibility lies in the defence; the possibility of victory in the attack.
More Sun Tzu Quotes
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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All warfare is based on deception.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Attack him where he is unprepared, appear where you are not expected.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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To know your Enemy, you must become your Enemy.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
SUN TZU