Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
