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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

Steve Jobs

Details matter, it’s worth waiting to get it right.
STEVE JOBS

Business Patience Wait Worth
We don’t settle for anything less than excellence.
STEVE JOBS

Business Entrepreneur Excellence Settle
The most precious resource we have is time.
STEVE JOBS

Business Precious Resource Time
Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBS

Business Customer Education Product Service
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
STEVE JOBS

Business Company Finding Ideas Innovation
The only way to be truly satisfied is to do what you believe is great work
STEVE JOBS

Believe Entrepreneur Greatness Satisfaction Work
You can’t win on innovation unless you have a way to communicate it to customers.
STEVE JOBS

Business Communication Customer Innovation Win
Great things in business are never done by one person, they’re done by a team of people.
STEVE JOBS

Business Done Greatness People Team Work
You have to trust in something–your gut, destiny, life, karma, whatever.
STEVE JOBS

Destiny Karma Life Trust
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
STEVE JOBS

Bed Entrepreneur Inspirational Man Night Rich Satisfaction Wonderful
Focusing is about saying No.
STEVE JOBS

Business Focus Inspirational One Liner
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBS

Business Design Focus Group People Product Time
People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBS

Business Market People Reading Research Task
Let’s go invent tomorrow.
STEVE JOBS

Business Future Invention Let Go One Liner
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
STEVE JOBS

Cost Inspirational Life Money Precious Rescource Time
It’s better to be a pirate than to join the Navy.
STEVE JOBS

Army Navy Pirate

You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

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Popular Authors

More Steve Jobs Quotes