Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSThat’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
More Steve Jobs Quotes
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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Pursue your dreams and see the opportunities in life’s setbacks.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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We’ve got to make the small things unforgettable.
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Details matter, it’s worth waiting to get it right.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Focusing is about saying No.
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The only way to be truly satisfied is to do what you believe is great work
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You have to trust in something–your gut, destiny, life, karma, whatever.
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I would rather gamble on our vision than make a ‘me, too’ product.
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You can tell a lot about a person by who his or her heroes are.
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I sat in a garage and invented the future.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Without death there would be very little progress.
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