Details matter, it’s worth waiting to get it right.
STEVE JOBSThat’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
More Steve Jobs Quotes
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Innovation is usually the result of connections of past experiences.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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The real art is knowing what to leave out, not what to put in.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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You can’t win on innovation unless you have a way to communicate it to customers.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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You can tell a lot about a person by who his or her heroes are.
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The journey is the reward.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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Deciding what not to do is as important as deciding what to do.
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