Without passion, any rational person would give up!
STEVE JOBSThat’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
More Steve Jobs Quotes
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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I would rather gamble on our vision than make a ‘me, too’ product.
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I’m as proud of what we don’t do as I am of what we do.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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Without death there would be very little progress.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Focusing is all about saying no.
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We have always been shameless about stealing great ideas.
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I sat in a garage and invented the future.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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