The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
STEVE JOBSDo not try to do everything. Do one thing well.
More Steve Jobs Quotes
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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Design is not just what it looks like and feels like. Design is how it works.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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It takes a lot of hard work to make something simple.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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You have to trust that the dots will somehow connect in your future.
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Your time is limited, so don’t waste it living someone else’s life.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Let’s go invent tomorrow.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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