People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
STEVE JOBSDo not try to do everything. Do one thing well.
More Steve Jobs Quotes
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The best way to create value in the 21st century is to connect Creativity with Technology.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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Learn continually – there’s always “one more thing” to learn!
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You have to trust in something–your gut, destiny, life, karma, whatever.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Details matter, it’s worth waiting to get it right.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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The best innovation is sometimes the company, the way you organize the company.
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Life is about creating and living experiences that are worth sharing.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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Focus and simplicity – once you get there, you can move mountains.
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