I sat in a garage and invented the future.
STEVE JOBSLet’s go invent tomorrow.
More Steve Jobs Quotes
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Overnight success stories take a long time.
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If you don’t cannibalize yourself, someone else will.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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You can’t win on innovation unless you have a way to communicate it to customers.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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It takes a lot of hard work to make something simple.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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None of us are as creative as all of us.
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