The best innovation is sometimes the company, the way you organize the company.
STEVE JOBSYou can tell a lot about a person by who his or her heroes are.
More Steve Jobs Quotes
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If you’re afraid of failing you won’t get very far.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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None of us are as creative as all of us.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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A brand is simply trust.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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I’m as proud of what we don’t do as I am of what we do.
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Each dream you leave behind is a part of your future that will no longer exist.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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If a user is having a problem, it’s our problem.
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If you don’t cannibalize yourself, someone else will.
STEVE JOBS







