You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
STEVE JOBSNone of us are as creative as all of us.
More Steve Jobs Quotes
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Focus and simplicity – once you get there, you can move mountains.
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You have to trust that the dots will somehow connect in your future.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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If you haven’t found it yet, keep looking.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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It’s better to be a pirate than to join the Navy.
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Details matter, it’s worth waiting to get it right.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Let’s go invent tomorrow instead of worrying about what happened yesterday.
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