You can’t win on innovation unless you have a way to communicate it to customers.
STEVE JOBSPeople don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
More Steve Jobs Quotes
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We don’t settle for anything less than excellence.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Learn continually – there’s always “one more thing” to learn!
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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If a user is having a problem, it’s our problem.
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Don’t just live a life; build one.
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You can tell a lot about a person by who his or her heroes are.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Never settle for average.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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To go forward you have to leave something behind.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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It’s not a faith in technology. It’s faith in people.
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Strategy is figuring out what not to do.
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