I’m as proud of what we don’t do as I am of what we do.
STEVE JOBSPeople don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
More Steve Jobs Quotes
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Innovation is the only way to win.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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Focusing is about saying No.
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It’s better to be a pirate than to join the Navy.
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Great things in business are never done by one person, they’re done by a team of people.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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I would rather gamble on our vision than make a ‘me, too’ product.
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The only way to be truly satisfied is to do what you believe is great work
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Focus and simplicity – once you get there, you can move mountains.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Creativity comes from spontaneous meetings, from random discussions.
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