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Steve Jobs Quote - People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBS

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Without passion, any rational person would give up!
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
STEVE JOBS

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None of us are as creative as all of us.
STEVE JOBS

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The journey is the reward.
STEVE JOBS

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We have always been shameless about stealing great ideas.
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Life is about creating and living experiences that are worth sharing.
STEVE JOBS

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Creativity comes from spontaneous meetings, from random discussions.
STEVE JOBS

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If you don’t cannibalize yourself, someone else will.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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I would trade all of my technology for an afternoon with Socrates.
STEVE JOBS

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You have to trust that the dots will somehow connect in your future.
STEVE JOBS

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I want to put a ding in the universe.
STEVE JOBS

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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Everything is based on a simple rule: Quality is the best business plan, period.
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