Deciding what not to do is as important as deciding what to do.
STEVE JOBSI don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
More Steve Jobs Quotes
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Design is not just what it looks like and feels like. Design is how it works.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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Your time is limited, so don’t waste it living someone else’s life.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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The only way to be truly satisfied is to do what you believe is great work
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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None of us are as creative as all of us.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Believe things will work out.
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If you’re afraid of failing you won’t get very far.
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You can’t win on innovation unless you have a way to communicate it to customers.
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