Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
STEVE JOBSI don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
More Steve Jobs Quotes
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Without death there would be very little progress.
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If a user is having a problem, it’s our problem.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Innovation is the ability to see change as an opportunity – not a threat.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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Learn continually – there’s always “one more thing” to learn!
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Overnight success stories take a long time.
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Without passion, any rational person would give up!
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I would rather gamble on our vision than make a ‘me, too’ product.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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The journey is the reward.
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Great things in business are never done by one person, they’re done by a team of people.
STEVE JOBS







