Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODINChange is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
More Seth Godin Quotes
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Don’t waste time looking for a better pencil: learn to write better.
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If you can’t state your position in eight words, you don’t have a position.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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The big win is when you refuse to settle for average or mediocre.
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Don’t be different just to be different. Be different to be better.
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Set up a life you don’t need to escape from.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Either you defend the status quo, or you invent the future.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Making promises and keeping them is a great way to build a brand.
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Surprise and differentiation have far more impact than noise does.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN