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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Seth Godin

Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise

Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Related Topics

Popular Authors

More Seth Godin Quotes