The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODINChange is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
More Seth Godin Quotes
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People rarely buy what they need. They buy what they want.
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Many people believe that great designers get great clients. It’s the other way around.
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The less people know, the more they yell.
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Figure out the people part and the technology gets a whole lot simpler.
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Making promises and keeping them is a great way to build a brand.
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Facts are irrelevant. What matters is what the consumer believes.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Set up a life you don’t need to escape from.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The cost of being wrong is less than the cost of doing nothing.
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Your best customers are worth far more than your average customers.
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People talking about you is far more effective than talking about yourself.
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