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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Seth Godin

Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People

Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

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Popular Authors

Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Related Topics

Popular Authors

More Seth Godin Quotes