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Surprise and differentiation have far more impact than noise does.

Seth Godin

There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
SETH GODIN

Art Being Huaman Impact Unique
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
The person who fails the most wins.
SETH GODIN

Failing Persons Winning

Surprise and differentiation have far more impact than noise does.

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Surprise and differentiation have far more impact than noise does.

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Popular Authors

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