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Surprise and differentiation have far more impact than noise does.

Seth Godin

People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity

Surprise and differentiation have far more impact than noise does.

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Surprise and differentiation have far more impact than noise does.

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