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Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes

Marketing is no longer about the stuff that you male, but about the stories you tell.

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Marketing is no longer about the stuff that you male, but about the stories you tell.

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