If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODINMarketing is no longer about the stuff that you male, but about the stories you tell.
More Seth Godin Quotes
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Ideas that spread win.
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There’s a big difference between not settling and not starting.
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You can be right or you can have empathy. You can’t do both.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Art is a personal act of courage.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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People rarely buy what they need. They buy what they want.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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If you wait until there is another case study in your industry, you will be too late!
SETH GODIN






