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Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect

Marketing is no longer about the stuff that you male, but about the stories you tell.

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Marketing is no longer about the stuff that you male, but about the stories you tell.

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