Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODINThe enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
More Seth Godin Quotes
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The less people know, the more they yell.
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Soon is not as good as now.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Don’t be different just to be different. Be different to be better.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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How was your day?’ is a question that matters a lot more than it seems.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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You can be right or you can have empathy. You can’t do both.
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Be relentlessly generous, without focusing on when it will come back to you.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Why waste a sentence saying nothing?
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Art is the act of navigating without a map.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Facts are irrelevant. What matters is what the consumer believes.
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