Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODINThe enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
More Seth Godin Quotes
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Make more decisions. That’s the only way to get better at it.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Don’t find customers for your products, find products for your customers.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN







