Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODINThe problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
More Seth Godin Quotes
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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People rarely buy what they need. They buy what they want.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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Go ahead, do something impossible.
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As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN