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The tiny cost of failure…is dwarfed by the huge cost of not trying.

Seth Godin

Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying

The tiny cost of failure…is dwarfed by the huge cost of not trying.

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The tiny cost of failure…is dwarfed by the huge cost of not trying.

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