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Good enough’ stopped being good enough a long time ago. so why not be great?

Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing

Good enough’ stopped being good enough a long time ago. so why not be great?

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Good enough’ stopped being good enough a long time ago. so why not be great?

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