Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODINAs you’ve probably discovered, great work makes us uncomfortable.
More Seth Godin Quotes
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As soon as we associate reading with a test, we’ve missed the point.
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Making promises and keeping them is a great way to build a brand.
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The job is not your work; what you do with your heart and soul is the work.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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If you wait until there is another case study in your industry, you will be too late!
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Either you defend the status quo, or you invent the future.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Don’t find customers for your products, find products for your customers.
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As you’ve probably discovered, great work makes us uncomfortable.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Just because something is easy to measure doesn’t mean it’s important.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN