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As you’ve probably discovered, great work makes us uncomfortable.

Seth Godin

Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting

As you’ve probably discovered, great work makes us uncomfortable.

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As you’ve probably discovered, great work makes us uncomfortable.

Related Topics

Popular Authors

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