Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODINAs you’ve probably discovered, great work makes us uncomfortable.
More Seth Godin Quotes
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Anyone who says failure is not an option has also ruled out innovation.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Facts are irrelevant. What matters is what the consumer believes.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Art is a personal act of courage, something one human does that creates change in another.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Successful people are successful for one simple reason: they think about failure differently.
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Don’t find customers for your products, find products for your customers.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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If you can raise money, you’re never going to have trouble getting a job.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Your generosity is more important than your perfection.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN






