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You can be right or you can have empathy. You can’t do both.

Seth Godin

Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support

You can be right or you can have empathy. You can’t do both.

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You can be right or you can have empathy. You can’t do both.

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