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You can be right or you can have empathy. You can’t do both.

Seth Godin

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks

You can be right or you can have empathy. You can’t do both.

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You can be right or you can have empathy. You can’t do both.

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