So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINYou can be right or you can have empathy. You can’t do both.
More Seth Godin Quotes
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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We fail when we give up too soon.
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Not adding value is the same as taking it away.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Gratitude and opportunity create more of the same.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Just because something is easy to measure doesn’t mean it’s important.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Too often, the person who wrecks our work is us.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN