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People rarely buy what they need. They buy what they want.

Seth Godin

Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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