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People rarely buy what they need. They buy what they want.

Seth Godin

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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