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People rarely buy what they need. They buy what they want.

Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
The less people know, the more they yell.
SETH GODIN

Communication Knows People

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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