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People rarely buy what they need. They buy what they want.

Seth Godin

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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Popular Authors

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