Don’t waste time looking for a better pencil: learn to write better.
SETH GODINPeople rarely buy what they need. They buy what they want.
More Seth Godin Quotes
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Anyone who says failure is not an option has also ruled out innovation.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Facts are irrelevant. What matters is what the consumer believes.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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You are not your resume, you are your work.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Just because something is easy to measure doesn’t mean it’s important.
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Surprise and differentiation have far more impact than noise does.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN