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People rarely buy what they need. They buy what they want.

Seth Godin

Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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