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People rarely buy what they need. They buy what they want.

Seth Godin

Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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