The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODINSet a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
More Seth Godin Quotes
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Keep starting until you finish.
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Playing safe is very risky.
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We fail when we give up too soon.
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Either you defend the status quo, or you invent the future.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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I define anxiety as experiencing failure in advance.
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The job is not your work; what you do with your heart and soul is the work.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If I fail more than you do, I win.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN






