More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODINDenigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
More Seth Godin Quotes
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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I define anxiety as experiencing failure in advance.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Surprise and differentiation have far more impact than noise does.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Successful people are successful for one simple reason: they think about failure differently.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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