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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

Seth Godin

Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle

The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

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Popular Authors

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