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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

Seth Godin

Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth

The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes

Related Topics

Popular Authors

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