The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
More Seth Godin Quotes
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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The person who fails the most wins.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Defending mediocrity is exhausting.
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As long as you want to please everyone, you won’t please anyone.
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Don’t waste time looking for a better pencil: learn to write better.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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As soon as we associate reading with a test, we’ve missed the point.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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A book is a souvenir of an idea.
SETH GODIN