Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODINOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
More Seth Godin Quotes
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If you can raise money, you’re never going to have trouble getting a job.
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Your generosity is more important than your perfection.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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You don’t launch a popular blog, you build one.
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Don’t find customers for your products, find products for your customers.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Surprise and differentiation have far more impact than noise does.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Playing safe is very risky.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Either you defend the status quo, or you invent the future.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Ideas that spread win.
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Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN