Make enough mole hills, and eventually you will build a mountain.
SETH GODINOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
More Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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If you’re not the best in the world at what you do, then you have to get better.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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As long as you want to please everyone, you won’t please anyone.
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Defending mediocrity is exhausting.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Just because something is easy to measure doesn’t mean it’s important.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Art is a personal act of courage.
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Making promises and keeping them is a great way to build a brand.
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If you want to be a leader, go lead
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Your best customers are worth far more than your average customers.
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Art is a personal act of courage, something one human does that creates change in another.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN