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The habit of doing more than is necessary can only be earned through practice.

Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice

The habit of doing more than is necessary can only be earned through practice.

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The habit of doing more than is necessary can only be earned through practice.

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