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Quit or be exceptional. Average is for losers.

Seth Godin

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy

Quit or be exceptional. Average is for losers.

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Quit or be exceptional. Average is for losers.

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